Search engine optimisation Search engine optimisation, or SEO for short, sounds like a complex science that only technical geeks could understand. Nothing could be further from the truth. Anyone can search engine optimise their own writing and websites by focusing on...
www.why not? Every creative freelance should have a website. This need not cost a fortune or involve paying someone else to build it for you. These days it is relatively simple to build a basic website of your own, using templates other people have designed that you...
Where to start If you don’t want everybody to know about it, don’t put it online. I know that sounds obvious, but it never ceases to amaze me how many people think they can detail their night-time athletics, narcissistic excesses and alcoholic binges on...
There’s plenty of help online to help freelance creatives generate business. For those of you who may be interested, there is a free live webinar taking place in the USA on November 8 at 18.00 (GMT). The webinar will last 60 minutes. HubSpot’s Kipp Bodnar...
Whether you’re a big fan or a ‘rabbit in the headlights’ when it comes to social media, the phenomenon is here to stay and developing apace. For freelances, it can be a productive and cost-effective way of marketing yourself – especially as...
