Happy new year Today is the first day of the new tax year (it runs to 5 April 2013). As of today you can earn £7,440 over the next 12 months without paying any tax. But that is £7,440 after expenses. That’s after you have deducted the cost of travel, of equipment, of...
Post-match analysis Analyse in detail how you succeeded when you were successful, and what went wrong when you failed - learn from your successes and your failures. Before calling a potential new customer - a prospect - or an existing supplier, we should have in our...
Coping with rejection First, think of it as an objection, not a rejection. It’s not that final yet. And let’s embrace and welcome objections. Points of disagreement help us to know that the buyer is at least interested. An objection at this stage means: We have not...
What motivates your client? In order to sell you have to think the way your client is thinking. When customers buy a product or a service they are buying what the product or service will do for them - not what it is. When you buy a car you could well be buying a...
Using the law In theory, the law is on your side. In reality, the law sees you and the giant corporation you are freelancing for as two equal bodies. It does not recognise that the bigger organisation has more power and influence, can hire expensive lawyers and can...
Be careful about who you work for Check out all new clients before you start working for them – avoid the pitfalls of working but not getting paid. What could be better than getting a new client, you think. Maybe someone rang out of the blue, or emailed, or even...
Whether you're a big fan or a 'rabbit in the headlights' when it comes to social media, the phenomenon is here to stay and developing apace. For freelances, it can be a productive and cost-effective way of marketing yourself - especially as many of your target...
